IV.cm Partners with Jay’s Afro Hands to Launch Beauty Brand & Loctician Education Courses

FOR IMMEDIATE RELEASE
IV.cm Partners with Jay Afro Hands to Launch Beauty Brand & Loctician Education Platform

Los Angeles, CA – March 2025
IV.cm, the creative management division of IV Vision, proudly announces its newest client partnership with Jay’s Afro Hands, founded by professional loctician and haircare entrepreneur Jackie Okwumabua. This marks IV.cm’s first official non-entertainment client, expanding the company’s reach into the beauty and haircare space.

Through this partnership, IV.cm will lead the development of Jay’s Afro Hands' brand identity, Shopify storefront, custom product design, and a new educational course platform for aspiring locticians and independent hair stylists.

“We’re incredibly honored and excited to creatively partner with Jay’s Afro Hands on her signature product line and educational loctician courses. Since beginning my own loc journey in 2021, I’ve seen very few brands that truly cater to the unique needs of loc’d hair,” says Jewel Hamrick IV, founder of IV Vision and creative director of IV.cm.
“Jackie has been my loctician since 2023—treating, maintaining, and nurturing my hair through countless eras, styles, and transitions—but most importantly, always prioritizing the health of my hair. I hope her journey inspires other haircare entrepreneurs, locticians, and stylists to find their lane, support their communities, and bring their visions to life.”

Jay’s Afro Hands is expected to begin Phase 1 of development this spring, with more behind-the-scenes content and updates launching across IV Vision and Jay’s Afro Hands’ social media channels throughout 2025.

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About IV.cm
IV.cm (IV Vision Creative Management) is the production and brand development branch of IV Vision. Specializing in creative direction, strategy, artist/entrepreneur development, and full-scale digital execution, IV.cm works with creators and founders to bring bold visions to life. Jay’s Afro Hands marks IV.cm’s first expansion into the beauty and haircare industry.

For media inquiries, partnerships, or creative collaboration:
🔗 www.ivvizn.com/ivcm
📧 sarah@ivvizn.com or ivvizn@gmail.com