JAH Haircare Debuts with the Launch of The Earthline Collection: A Scalp-First Solution for Loc’d and Textured Hair
FOR IMMEDIATE RELEASE
LOS ANGELES, CA — October 31, 2025 — Founded by Nigerian-American loctitian and haircare practitioner Jackie Okwumabua, JAH (Jay’s Afro Hands) Haircare makes its official debut with the launch of its first collection, The Earthline Collection — a clean, conscious, and scalp-centered product line created specifically for textured and loc’d hair. Pre-orders for the initial two-product release begin November 1, 2025, via jaysafrohandshaircare.store.
Rooted in culture, care, and real-world client experience, The Earthline Collection was developed to combat seborrheic dermatitis, flaking, and itchy or irritated scalps—using naturally-derived, organic, vegan, and cruelty-free ingredients. This debut marks the beginning of a growing line of scalp-first solutions under the JAH Haircare brand, with the Earthline range expected to expand in 2026.
The first two products include:
Earthline Scalp Clarifying Rinse – A rebalancing, pre-shampoo treatment that uses apple cider vinegar, rosemary leaf extract, colloidal silver, aloe vera gel, and essential oils to exfoliate, detox, and rebalance the scalp’s pH. This rinse is especially ideal for over-shampooers, dry scalps, and those dealing with dermatitis or flakes.
Earthline Nourish & Seal Scalp Oil – A lightweight botanical oil blend made with aloe vera oil, peppermint oil, eucalyptus oil, and clove oil to seal in moisture, calm irritation, and protect the scalp barrier while promoting hair health.
“I didn’t create this line to follow a trend,” says founder Jackie Okwumabua. “I created it because my clients needed real solutions—products that actually do what they claim, rooted in both culture and care.”
This launch was made possible in creative partnership with IV.cm (IV Vision Creative Management), with Jewel IV serving as Creative Brand Director for the rollout.
The Earthline Collection’s brand visuals reflect both its intentionality and bold authenticity, featuring models True [@viazelatruu] and Theresa [@devarieux13], shot and creatively directed by Jewel IV.
This is only the beginning. JAH Haircare plans to introduce more targeted scalp solutions and styling essentials in the coming months, continuing its mission to deliver trustworthy, culturally-grounded haircare that actually works.
Pre-orders open November 1st
Orders ship within 7–10 business days
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ABOUT JAH HAIRCARE
JAH Haircare is a Black-owned, scalp-first brand created by Jackie Okwumabua, a Los Angeles-based loctitian with years of hands-on client experience. Focused on the intersection of cultural integrity and clean beauty, JAH Haircare is committed to delivering effective scalp and haircare solutions for people with textured, coily, and loc’d hair—no fluff, no filler, just real results.
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Visit: https://jaysafrohandshaircare.store
Follow: @jahhaircare