IV.cm Welcomes What to Xpect LA to Its Growing Roster of Creator-Led Brands
FOR IMMEDIATE RELEASE
LOS ANGELES, CA — October 20, 2025 — IV.cm (IV Vision Creative Management) announces its latest creator-led partnership with influencer and entrepreneur Breanna Thomas for the expansion of her digital brand, What to Xpect LA. Developed in collaboration with IV.cm, What to Xpect LA is redefining how locals and visitors experience the City of Angels—merging culture, curation, and community through digital storytelling, food discovery, and lifestyle content.
Introducing: What to Xpect LA
Where Culture Meets Curation in the City of Angels
Los Angeles, CA — A new digital guide is redefining how locals and visitors alike explore the City of Angels. Founded by rising influencer and creative entrepreneur Breanna Thomas, What to Xpect LA is more than a content page—it’s a curated, culture-forward resource built to help people move through the city with clarity, confidence, and community in mind.
What started as a passion project rooted in food discovery and lifestyle content has quickly evolved into one of LA’s most promising digital hubs for curated experiences. What to Xpect LA offers digestible, well-designed breakdowns of local businesses—ranging from hidden food gems and must-see attractions to pop-ups, nightlife, and cultural events.
Breanna’s vision was born from a familiar frustration:
“I created What to Xpect LA because I wanted people, especially the culture, to have a go-to page for exploring the city. When you’re trying to figure out things to do or places to go, you deserve a platform that shows you exactly what to expect, so you can make the best choice.”
Backed by a growing social media presence, Breanna’s format combines short-form video content with informative, easy-to-digest visuals that cover everything from menu reviews to business details, cost, and vibes—making it easier than ever to explore LA with purpose.
The Mission
At its core, What to Xpect LA is on a mission to:
Spotlight Black and Brown-owned businesses and creative spaces
Help users discover where to eat, hang, shop, and connect—without the guesswork
Deliver content that’s both visually engaging and informationally rich
Become the go-to planning page for LA locals, tourists, and transplants alike
Uplift culture while remaining inclusive to all communities and neighborhoods
Whether you’re planning a solo day, date night, brunch link-up, or just want to explore what’s new in LA—this platform gives you a full preview of what to expect before stepping out.
The Team Behind the Vision
Breanna Thomas
Founder & CEO
A creative entrepreneur and LA-based hairstylist, Breanna began her journey building her beauty brand StylesByBT, which grew into a thriving braiding business. She later launched Brekendss, her parent company, and founded What to Xpect LA to spotlight culture, food, and local businesses. Bre leads all content creation, editing, and brand partnerships—serving as the face and voice of WTX.
Jewel IV
Brand Director & Creative Lead
Filmmaker, musician, and creative executive, Jewel is the CEO of IV.cm (IV Vision Creative Management)—a rising creative agency focused on building artist-led and culturally relevant brands. Known for crafting visual worlds across music and media, Jewel oversees brand development, rollout strategy, and campaign direction for What to Xpect LA. This marks the third official brand collaboration under the IV.cm roster, following the launches of Grooves & Grubs and Jay Afro Hands.
Christiana Chin
Strategic Partner & Creative Brand Development Lead
Christiana is a multidisciplinary designer, artist manager, and founder of Celestive Cloud, a creative brand specializing in storytelling and content strategy. She is also the creator of Grooves & Grubs, a lifestyle series blending food and music. At What to Xpect LA, Christiana supports brand growth, business development, and creative marketing—helping build infrastructure, outreach systems, and visual assets while ensuring Breanna’s vision remains front and center.
What’s Next for What to Xpect LA?
In the coming months, the brand will expand beyond food—tapping into nightlife, pop-up shops, cultural events, and resource-based guides for tourists and LA transplants. Collaborations with like-minded creatives, including Grooves & Grubs, will introduce crossover content and special campaign activations to engage a wider community.
From informative breakdowns and curated visuals to neighborhood discoveries and future merch drops, What to Xpect LA isn’t just telling you where to go—it’s showing you how to move.
At What to Xpect LA, you don’t just go out—you go out prepared.
Follow us on Instagram: @whattoxpectla
Business Inquiries: whattoxpectla@gmail.com
Creative Direction: IV.cm | www.ivvizn.com/ivcm
What to Xpect LA is proudly developed in partnership with IV.cm, the creative management division of IV Vision. This marks the agency’s third official brand collaboration as it continues to grow a roster of intentional, creator-led platforms.